The iconic backdrop of the Mohatta Palace saw the start of the fashion segment of the Sindh Festival on Sunday 9th February. Shehrbano Taseer, editor of Sunday, and Rema Qureshi, who works for the UN, held a charity trunk show at the historic building. The influential duo collected donations from many of the best designers in Pakistan.
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| A magnificent setting for Fashion Supports Conservation |
Crowds gathered bright and early to snag A-list bargains. The organisers had put together a stellar line-up featuring Elan, Sania Maskatiya, Sana Safinaz, Sara Shahid, Ayesha Farook Hashwani and Shehla Chatoor among others. The list of participants read like a who’s who of Pakistani fashion including high-end designers, mid-level designers and high street brands.
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| Happy shoppers snag designer outfits at up to 70% off |
Each designer had been asked to contribute 5 outfits and the organizers said that the response was phenomenal.
“We were completely over-whelmed by people’s generosity. Some brands sent as many as 15 outfits. We received everything from daywear and semi-formals to full-fledged Shaadi-wear.”
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| Volunteers arrived bright and early to set up the event |
Although some contributors had obviously used the opportunity to off-load dead stock, many of the outfits were from recent collections. Luxury pret by Sania Maskatiya, Menahel & Mehreen and Shamsha Hashwani was particularly popular. Nomi Ansari and Sana Safinaz donated beautiful formal outfits while Elan’s pret was some of the first to go.
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| Bargain hunting |
High-street brands had donated T-shirts and kurtas and there were some brilliant bargains in the kidswear section including Mothercare T-shirts. T-shirt Swag had designed some T-shirts specifically for this Sindh Festival event. The kooky shirts featured the SindhFest logo, ajraks and even an ajrak moustache.
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| All set to go - racks and racks of designer clothes |
Apart from clothes, the event featured jewellery, accessories, furniture, home décor, spa vouchers and baked goods. Damas had donated a diamond pendant and gold chain while Solitaire contributed a polki cuff. There was furniture by Yoca and Khaadi Home, as well as cushions, mirrors and other home accessories.
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| Karachi's fashion lovers flocked to the event |
The home décor section featured some of the hottest selling items such as art-inspired cushions by Cali, wonderful silverware by Carbon and even some original artwork by painters such as Usman Ali.
The food section was also very popular. Pane Amore, Fatemah Rawji, Marriot Bakery and others had put together a sumptuous spread of brownies, cupcakes, banana bread and other treats. Meanwhile Lals had set up a wonderful mini-café featuring quiches, scones, sandwiches and gelato.
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